Collaboration Between TheFoodhall, Ayyomi, HATMA Creative and Edufarmers: #TheMissingEgg Campaign Successfully Collects 300 Eggs for Children Affected by Stunting

Starting with the #TheMissingEgg campaign, the collaboration between TheFoodhall, Ayyomi, HATMA Creative and Edufarmers successfully encouraged the public to donate by purchasing Ayyomi egg packs containing only 9 eggs — with the 10th, “missing” egg donated to children affected by stunting. A total of 300 eggs were collected through the #TheMissingEgg campaign. 

On Tuesday, July 8, 2025, as a continuation of this campaign, the 300 eggs were distributed during the socialization and kick-off event for the #1Day1Egg program at RPTRA Marunda. During the event, the collected eggs were symbolically handed over to 11 stunted children, as a tangible step toward improving child nutrition in Indonesia and supporting the vision of a #ZeroStunting nation. 

The #1Day1Egg program shares a common mission to address stunting through a simple yet impactful approach: ensuring children receive daily animal protein intake by consuming one egg a day. 

"#TheMissingEgg is a silent signal that amplifies a critical issue — when something is missing from a child’s life, no matter how small, it should never go unnoticed. Through a single 'missing' egg, we want to remind everyone that access to balanced nutrition is a right for all children. A quiet reminder, with a voice that echoes loudly," said Wayrizal, Executive Creative Director of Hatma Creative. 

Yos Fahleza, Head of Business and Channel Development at Edufarmers, shared his hopes for the program: “We believe that big change can start with small, consistent actions. Through the #1Day1Egg program, we want to show that access to proper nutrition for children — especially those affected by stunting — can begin with just one egg a day. It’s a small step with a big impact,” he said. 

This initiative aims to raise public awareness about the importance of balanced nutrition for children’s growth and development, and to inspire more people to join the movement toward a #ZeroStunting Indonesia.  

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